One So Cal Ford dealer partners with an automotive artist to create huge loyalty and social attention.
Raceway Ford in Riverside is the former home of Sales Director Mike Correra who is a huge fan of automotive artist Danny Whitfield. Mike often noticed how much attention Danny's prints received from his customers purchasing new cars at his dealership. In a moment of inspiration while working with a potential Mustang buyer Mike offered to have Danny create a personalized print for the buyer of his new Mustang...
In today's fast paced world of short consumer attention spans and small windows of opportunity there is a real need for efficiency in customer communication and autoresponse emails are a critical tool used in sales of all kinds. Although a powerful way to keep ypur sales team in front of your customers there is a time and strategy that needs to be remembered before setting up your auto-reply schedule! The marketing pros at V12 Development had this to say about auto-reponders: "When your dealership is CLOSED, and someone submits an inquiry, there should be an EMail that goes out to creatively express you’re closed at the moment (and that someone will contact them FIRST THING in the morning). THAT IS IT!"
Leverage your employee’s sphere of influence to increase sales:
Whether you a fan of Kim K or not its impossible to ignore that she has grown a huge audience and has quite the power to influence! Almost completely through Social Media she has grown an empire, wouldn’t it be great to have that kind of following for your dealership? Please keep in mind I’m not saying I have a ‘magic bullet’ that will create millions of loyal followers for your dealership that would only buy from you however, you can expand your stores influence in much the same way as Kim has and who knows how big it could get!
As more and more people spend more of each day online the time spent in a Social Media site of some kind grows as well. Its (past) time to recognize the value of having your message in front of potential consumers at the right time and social selling is the best way to do it. The following is from a great post by a social marketing master who works IN the retail automotive world and helps dealers dominate digitally....
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