In today's fast paced world of short consumer attention spans and small windows of opportunity there is a real need for efficiency in customer communication and autoresponse emails are a critical tool used in sales of all kinds. Although a powerful way to keep ypur sales team in front of your customers there is a time and strategy that needs to be remembered before setting up your auto-reply schedule! The marketing pros at V12 Development had this to say about auto-reponders: "When your dealership is CLOSED, and someone submits an inquiry, there should be an EMail that goes out to creatively express you’re closed at the moment (and that someone will contact them FIRST THING in the morning). THAT IS IT!"
Leverage your employee’s sphere of influence to increase sales:
Whether you a fan of Kim K or not its impossible to ignore that she has grown a huge audience and has quite the power to influence! Almost completely through Social Media she has grown an empire, wouldn’t it be great to have that kind of following for your dealership? Please keep in mind I’m not saying I have a ‘magic bullet’ that will create millions of loyal followers for your dealership that would only buy from you however, you can expand your stores influence in much the same way as Kim has and who knows how big it could get!
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