Do you know WHO is speaking for your dealership online?
Many car dealership owners and General Managers are feeling the pressure from the manufacturer to get their stores more active in social media. Many OEM's even have list of 'recommended' companies that dealers should work with and sometimes there are co-op rewards for signing up with these companies... But, is it truly benefiting the dealer as much as the factory? As a dealer, are you aware of whats being posted on behalf of your store?
One So Cal Ford dealer partners with an automotive artist to create huge loyalty and social attention.
Raceway Ford in Riverside is the former home of Sales Director Mike Correra who is a huge fan of automotive artist Danny Whitfield. Mike often noticed how much attention Danny's prints received from his customers purchasing new cars at his dealership. In a moment of inspiration while working with a potential Mustang buyer Mike offered to have Danny create a personalized print for the buyer of his new Mustang...
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