"The guy that created our Facebook page doesn't work here anymore..."
GM/Dealer Principals who aren't paying attention to their own dealerships Social Media efforts baffle us! Look we know they have a lot on their plate, the car business is 98 parts chaos and 2 parts insanity, we get it! At the very least GM's should be aware of who is posting on behalf of their store and from time to time take a moment to check out whats being posted. Often times they will have someone who demonstrates a decent level of Internet knowledge take on the duties of dealer postings, which may be fine however it is very important that more than one person know WHERE the dealer is being represented and HOW to access the profile/postings. There should always be a central location for the site address along with user names and passwords, perhaps a shared file even. Should the employee overseeing the social effort for the store leave and not share all the access with someone else its could result in quite a mess! Quite often we speak with potential clients who have numerous social media pages that haven't been updated in MONTHS. Its also not uncommon for a dealership to have multiple pages set up in the same site, ie Facebook etc, because the person who set up the first one left and no one knows how to get in and keep it going. This kind of mess can easily confuse potential customers and also misdirect possible traffic. There should be a central place where ALL the listings, profiles and pages for the company are listed with user names and passwords and it should be kept up to date. We are sure than when a salesperson departs a dealership the first thing that happens is they are blocked from the stores CRM, why would the digital brand of the dealership be any less important?
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