We have said over and over that a properly managed Google My Business page is CRUCIAL if you want to be seen online, look at the results of a well maintained GMB profile above. We know that over 50% of Google searches do not get a click-through so the visibility of this page helps ensure the end-user gets what they need right in front of them. The 1883 actions include; 471 requests for directions and 562 phone calls. Could your business use an extra 500 calls in 14 days? How about nearly 500 people asking for directions to your business? Oh yeah, Google isn't charging for Google My Business listings!
Managing your Google My Business page isn't rocket science but running your business may take all the time and effort you have, call us so we can help!
Opinions are everywhere and many are just that, opinions however an opinion backed with facts to support it can become valuable advise. These days it seems like every marketing agency has become the go-to source for all things related to Google My Business listings and ready to sell you on why your company needs to sign with them today! Luckily, we have been fans of the Google My Business pages since the beginning and have honed our Google Tools skills for years now although we do admit that it is great to see the recent focus on what we have been working on for so long! Digital Marketing wizard Shawn Joshi just posted an article with some serious facts to support the claim that a company's Google My Business page is more important to local search than even their own website and we could not agree any more! Check this out:
"The internet is filled with unqualified opinions - so let's not add to that dumpster fire.Here's what the data says:
1. 46% of all Google searches have a local intent.
That's about 1.6 billion searches per day where people are looking for products, services, and information in their location.
2. 93% of local searches now feature Google My Business listings.
There's a lot of people using Google every day for local purposes.
And now we know that virtually all of those searches feature Google My Business listings.
3. 68% of people contact a business directly from search results.
If they're on a mobile device - which we've established is already 50% of all web traffic (and growing) - all someone needs to do is tap a link...
And they're calling you - or your competitor - directly from search results.
These three data points show the importance of Google My Business - especially when we already know that Google wants to send people to a platform they own.
But we haven't even covered the most important one...
"88% of people trust online reviews as much as personal recommendations." (Source: Forbes)..."
Boom right?!! Great post, read the rest HERE and when you are ready to get your business seen by your customers call us! ;)
Managing your Google My Business page during this slowdown in business due to the COVID-19 outbreak is critical to surviving. We want to help small businesses make it through to the other side and thrive once the air clears! Right now, the first ten clients that sign up for six months of GMB management will not get billed until July 1st AND get the time until then at no cost! That's over 8 months of Google My Business page management for the price of six! Not sure if your company can benefit from Google My Business? Here are some compelling facts to consider: 46% of all Google searches have local intent. 93% of local searches feature GMB listings, 68% of people contact a business directly from search results! A properly managed GMB profile can be more valuable than your company’s website! Lets get started!
Right now Grand Terrace, CA business owners can save $300 per month on Google My Business management! Your Google My Business profile gets more attention than your own website so make sure it looks as good as you want it to and the best way to do that is with professional GMB management from the Google pros at Antz Digital!
Sign up during February and get the entire GMB package for only $495 per month and save $300 off our normal cost! 46% of all Google searches have a local intent and a whopping 93% of local searches now feature Google My Business listings! Make sure your business is seen by customers looking for YOU!
Email us with promo code Sweetheart and get started today, don't you want to dominate your local search results?! Must sign up for GMB management by close of day Feb. 29th, 2020!
Antz Digital Media
We have been saying this for quite some time now but it is nice to have a group of pros agree!
"If you have a local business, optimizing your Google My Business listing is critically important. Recently, we asked 53 local SEO experts to rank several different marketing channels—things like websites, email marketing, content marketing, SEO, and various types of advertising—in terms of their importance for local businesses.
The most important channel was a local business’s website. The second most important: its Google My Business listing...."
Read more HERE.
The app that most business folks love to hate is turning 15 years old and getting even more personal by leveraging its user-generated reviews, photos and attributes to identify and surface business information that is aligned with consumer needs, in addition to search history data. Yelp, the local business discovery app, is launching new personalization functionality that tailors the app to individual consumer preferences and lifestyle. When two users open up the Yelp app from the same location, they will see a completely different home screen and search results based on their personal preferences...
Read more HERE.
It's understood that many posts to your company Facebook page are not seen by all of your followers and the mysterious Facebook algorithm that decides which posts are seen by whom is always changing. "A News Feed update earlier this month, focused on boosting content from the people you care most about, and reducing the reach of clickbait, Facebook says that it has updated the News Feed algorithm to "prioritize the Pages and groups we predict an individual may care about most." "Some of the indicators of how meaningful a Page or group is might include how long someone has followed a Page or been a part of a group; how often someone engages with a Page or group; and how often a Page or group posts." Facebook's own advise, "Post frequently - Don't worry about over-posting. The goal of News Feed is to show each person the most relevant story so not all of your posts are guaranteed to show in their Feeds." However, be sure your posts are interesting, informative or entertaining if you want to keep your followers engaged! Posts with your low-interest rates or huge rebates will simply disappear... ;)
Read More HERE.
Online Privacy, Yes It's a Thing...
If you don't think consumers are thinking about their privacy consider this, in the last four weeks alone, more than 160 million people have gone into their Google Accounts to review and adjust their privacy settings, which include the types of data Google can collect and the kinds of ads Google shows them! Forward-thinking marketers understand that online privacy concerns are real, and they have been preparing all along. These marketers strive for growth, but not at the cost of consumer trust. Instead, they invest in ways to protect and strengthen their relationships with customers, ultimately creating brands that will endure....
Read more HERE.
When you are paying a vendor to post on social media for your company it is important that they have some knowledge of your industry. It's crazy to us that no one at the social media company that created this Facebook ad thought that a brand new Chevy Corvette should have an MSRP higher than $15k! Our Senior Accounts Manager spotted this in his Facebook feed and reached out to the dealership to offer our services! They stated that they had no idea of the ad and 'would look into it'... Social Media takes time to do right and running a business doesn't allow much time so many dealerships have turned to vendors to manage their social media but, this type of 'phoning it in' doesn't help your dealership! Luckily, the ad had such low visibility that the dealership had received NO calls or lead submissions! Which is concerning by itself... but for another post! :)
Being creative with each and every post day after day can be a bit challenging sure however, if the best you can come up with for an Instagram post is a reference to a highly sensitive mental health topic you need to take a coffee break! When an employee of the dealership this was posted for brought it to the attention of the account manager of the marketing company the reaction was, "who posted that? And how did that get past all my people? Don't worry, I will have it pulled right away..." From our perspective it was already too late. Is this type of message being posted on YOUR business pages? How do you know?
This blog page is updated with current tips, techniques and guidance that can be put to use immediately to help your business so make it a 'check often' favorite!