When you are paying a vendor to post on social media for your company it is important that they have some knowledge of your industry. It's crazy to us that no one at the social media company that created this Facebook ad thought that a brand new Chevy Corvette should have an MSRP higher than $15k! Our Senior Accounts Manager spotted this in his Facebook feed and reached out to the dealership to offer our services! They stated that they had no idea of the ad and 'would look into it'... Social Media takes time to do right and running a business doesn't allow much time so many dealerships have turned to vendors to manage their social media but, this type of 'phoning it in' doesn't help your dealership! Luckily, the ad had such low visibility that the dealership had received NO calls or lead submissions! Which is concerning by itself... but for another post! :)
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