Is Geofencing right for your store?
Although geofencing technology has been around for some time now the retail automotive industry has been slow to understand let alone embrace it. In a post from July of 2015, Automotive News stated; "Geofencing is a key strategy for big retailers such as Target. But only about 10 percent of auto dealers use it." Simply put, geofencing allows a business to create a digital fence around a competing dealer and aimed at individuals who are leaving that dealership after browsing for a vehicle. Sounds great to many, but is it the magic bullet to grab those additional sales?
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