Should you be geofencing the dealer across town?

Is Geofencing right for your store?
Although geofencing technology has been around for some time now the retail automotive industry has been slow to understand let alone embrace it. In a post from July of 2015, Automotive News stated; "Geofencing is a key strategy for big retailers such as Target. But only about 10 percent of auto dealers use it." Simply put, geofencing allows a business to create a digital fence around a competing dealer and aimed at individuals who are leaving that dealership after browsing for a vehicle. Sounds great to many, but is it the magic bullet to grab those additional sales?

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