Yelp turns fifteen and adds personal preference features

The app that most business folks love to hate is turning 15 years old and getting even more personal by leveraging its user-generated reviews, photos and attributes to identify and surface business information that is aligned with consumer needs, in addition to search history data. Yelp, the local business discovery app, is launching new personalization functionality that tailors the app to individual consumer preferences and lifestyle. When two users open up the Yelp app from the same location, they will see a completely different home screen and search results based on their personal preferences...

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