It's understood that many posts to your company Facebook page are not seen by all of your followers and the mysterious Facebook algorithm that decides which posts are seen by whom is always changing. "A News Feed update earlier this month, focused on boosting content from the people you care most about, and reducing the reach of clickbait, Facebook says that it has updated the News Feed algorithm to "prioritize the Pages and groups we predict an individual may care about most." "Some of the indicators of how meaningful a Page or group is might include how long someone has followed a Page or been a part of a group; how often someone engages with a Page or group; and how often a Page or group posts." Facebook's own advise, "Post frequently - Don't worry about over-posting. The goal of News Feed is to show each person the most relevant story so not all of your posts are guaranteed to show in their Feeds." However, be sure your posts are interesting, informative or entertaining if you want to keep your followers engaged! Posts with your low-interest rates or huge rebates will simply disappear... ;)
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