One So Cal Ford dealer partners with an automotive artist to create huge loyalty and social attention.
Raceway Ford in Riverside is the former home of Sales Director Mike Correra who is a huge fan of automotive artist Danny Whitfield. Mike often noticed how much attention Danny's prints received from his customers purchasing new cars at his dealership. In a moment of inspiration while working with a potential Mustang buyer Mike offered to have Danny create a personalized print for the buyer of his new Mustang...
which turned out to be the 'deal maker'. Expanding on that idea Mike reached out to Danny and partnered with him to provide a custom print for each of his Mustang customers. In addition to being a unique and exclusive incentive to buy from his dealership Mike has had tremendous feedback on social media channels with tons of great engagement!
From the Raceway Ford Blog:
"Famous horses have been featured in works of art for since the dawn of time, in the days of old a prize stallion would be immortalized in oil and the canvas hung proudly above its owners mantle for all to admire. Today your prize pony can also be immortalized and hung for admiration with an original print from the ‘Automotive Michelangelo’ himself, Mr Danny Whitfield. For a limited time with the purchase of a new Ford Mustang from Raceway Ford in Riverside, CA, you will receive a framed print signed by the artist of your new car purchased provided to you by our own Mustang Man, Mike theCarGuy. Imagine having your co-workers admiration of your new Mustang when they see it hanging on your office wall or your friends and family being able to see your prized stallion as it hangs prominently on a wall in your home! The remaining 2014 Mustangs are moving briskly so time is critical, if you have your sights on a new Pony the time is now, and when you buy your new car you will get one to hang on the wall too!
What unique thing could YOUR dealer offer your customers that would both 'close the deal' and build loyalty?
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