Opinions are everywhere and many are just that, opinions however an opinion backed with facts to support it can become valuable advise. These days it seems like every marketing agency has become the go-to source for all things related to Google My Business listings and ready to sell you on why your company needs to sign with them today! Luckily, we have been fans of the Google My Business pages since the beginning and have honed our Google Tools skills for years now although we do admit that it is great to see the recent focus on what we have been working on for so long! Digital Marketing wizard Shawn Joshi just posted an article with some serious facts to support the claim that a company's Google My Business page is more important to local search than even their own website and we could not agree any more! Check this out:
"The internet is filled with unqualified opinions - so let's not add to that dumpster fire.Here's what the data says:
1. 46% of all Google searches have a local intent.
That's about 1.6 billion searches per day where people are looking for products, services, and information in their location.
2. 93% of local searches now feature Google My Business listings.
There's a lot of people using Google every day for local purposes.
And now we know that virtually all of those searches feature Google My Business listings.
3. 68% of people contact a business directly from search results.
If they're on a mobile device - which we've established is already 50% of all web traffic (and growing) - all someone needs to do is tap a link...
And they're calling you - or your competitor - directly from search results.
These three data points show the importance of Google My Business - especially when we already know that Google wants to send people to a platform they own.
But we haven't even covered the most important one...
"88% of people trust online reviews as much as personal recommendations." (Source: Forbes)..."
Boom right?!! Great post, read the rest HERE and when you are ready to get your business seen by your customers call us! ;)
We have been saying this for quite some time now but it is nice to have a group of pros agree!
"If you have a local business, optimizing your Google My Business listing is critically important. Recently, we asked 53 local SEO experts to rank several different marketing channels—things like websites, email marketing, content marketing, SEO, and various types of advertising—in terms of their importance for local businesses.
The most important channel was a local business’s website. The second most important: its Google My Business listing...."
Read more HERE.
The app that most business folks love to hate is turning 15 years old and getting even more personal by leveraging its user-generated reviews, photos and attributes to identify and surface business information that is aligned with consumer needs, in addition to search history data. Yelp, the local business discovery app, is launching new personalization functionality that tailors the app to individual consumer preferences and lifestyle. When two users open up the Yelp app from the same location, they will see a completely different home screen and search results based on their personal preferences...
Read more HERE.
It's understood that many posts to your company Facebook page are not seen by all of your followers and the mysterious Facebook algorithm that decides which posts are seen by whom is always changing. "A News Feed update earlier this month, focused on boosting content from the people you care most about, and reducing the reach of clickbait, Facebook says that it has updated the News Feed algorithm to "prioritize the Pages and groups we predict an individual may care about most." "Some of the indicators of how meaningful a Page or group is might include how long someone has followed a Page or been a part of a group; how often someone engages with a Page or group; and how often a Page or group posts." Facebook's own advise, "Post frequently - Don't worry about over-posting. The goal of News Feed is to show each person the most relevant story so not all of your posts are guaranteed to show in their Feeds." However, be sure your posts are interesting, informative or entertaining if you want to keep your followers engaged! Posts with your low-interest rates or huge rebates will simply disappear... ;)
Read More HERE.
If you don't think consumers are thinking about their privacy consider this, in the last four weeks alone, more than 160 million people have gone into their Google Accounts to review and adjust their privacy settings, which include the types of data Google can collect and the kinds of ads Google shows them! Forward-thinking marketers understand that online privacy concerns are real, and they have been preparing all along. These marketers strive for growth, but not at the cost of consumer trust. Instead, they invest in ways to protect and strengthen their relationships with customers, ultimately creating brands that will endure....
Read more HERE.
When you are paying a vendor to post on social media for your company it is important that they have some knowledge of your industry. It's crazy to us that no one at the social media company that created this Facebook ad thought that a brand new Chevy Corvette should have an MSRP higher than $15k! Our Senior Accounts Manager spotted this in his Facebook feed and reached out to the dealership to offer our services! They stated that they had no idea of the ad and 'would look into it'... Social Media takes time to do right and running a business doesn't allow much time so many dealerships have turned to vendors to manage their social media but, this type of 'phoning it in' doesn't help your dealership! Luckily, the ad had such low visibility that the dealership had received NO calls or lead submissions! Which is concerning by itself... but for another post! :)
Being creative with each and every post day after day can be a bit challenging sure however, if the best you can come up with for an Instagram post is a reference to a highly sensitive mental health topic you need to take a coffee break! When an employee of the dealership this was posted for brought it to the attention of the account manager of the marketing company the reaction was, "who posted that? And how did that get past all my people? Don't worry, I will have it pulled right away..." From our perspective it was already too late. Is this type of message being posted on YOUR business pages? How do you know?
"The guy that created our Facebook page doesn't work here anymore..."
GM/Dealer Principals who aren't paying attention to their own dealerships Social Media efforts baffle us! Look we know they have a lot on their plate, the car business is 98 parts chaos and 2 parts insanity, we get it! At the very least GM's should be aware of who is posting on behalf of their store and from time to time take a moment to check out whats being posted. Often times they will have someone who demonstrates a decent level of Internet knowledge take on the duties of dealer postings, which may be fine however it is very important that more than one person know WHERE the dealer is being represented and HOW to access the profile/postings. There should always be a central location for the site address along with user names and passwords, perhaps a shared file even. Should the employee overseeing the social effort for the store leave and not share all the access with someone else its could result in quite a mess! Quite often we speak with potential clients who have numerous social media pages that haven't been updated in MONTHS. Its also not uncommon for a dealership to have multiple pages set up in the same site, ie Facebook etc, because the person who set up the first one left and no one knows how to get in and keep it going. This kind of mess can easily confuse potential customers and also misdirect possible traffic. There should be a central place where ALL the listings, profiles and pages for the company are listed with user names and passwords and it should be kept up to date. We are sure than when a salesperson departs a dealership the first thing that happens is they are blocked from the stores CRM, why would the digital brand of the dealership be any less important?
Is Geofencing right for your store?
Although geofencing technology has been around for some time now the retail automotive industry has been slow to understand let alone embrace it. In a post from July of 2015, Automotive News stated; "Geofencing is a key strategy for big retailers such as Target. But only about 10 percent of auto dealers use it." Simply put, geofencing allows a business to create a digital fence around a competing dealer and aimed at individuals who are leaving that dealership after browsing for a vehicle. Sounds great to many, but is it the magic bullet to grab those additional sales?
Do you know WHO is speaking for your dealership online?
Many car dealership owners and General Managers are feeling the pressure from the manufacturer to get their stores more active in social media. Many OEM's even have list of 'recommended' companies that dealers should work with and sometimes there are co-op rewards for signing up with these companies... But, is it truly benefiting the dealer as much as the factory? As a dealer, are you aware of whats being posted on behalf of your store?
This blog page is updated with current tips, techniques and guidance that can be put to use immediately to help your business so make it a 'check often' favorite!